November eCommerce@2Byt.com Archives

Finding Ecommerce Fulfillment

If you are as green as I was when I started with the Internet, you will be totally lost in the world of Internet terminology. So, what is ecommerce fulfillment? In simple words, it is the process by which an order/purchase need is completed, starting from the time it is booked on the Net, […]

Published: 11-23-2006 | Link To This Entry | Related Entries: eCommerce

Protecting Yourself against Ecommerce Fraud

The popularity of the dotcoms brought along with it a rampant ecommerce fraud. There are many unscrupulous people out there who instead of an honest day’s work would rather grab the money out of the pockets of millions of unsuspecting customers who choose to carry out their business online. But first, let us see […]

Published: 11-21-2006 | Link To This Entry | Related Entries: eCommerce

The Customer is Still King with Ecommerce Development The Big Problem Smart retail marketers have always know that the customer is king, but with ecommerce development entering the marketplace, developers soon realized that they are able to find new ways to give shoppers the royal treatment. The competition for shoppers on the internet is fierce. That’s why ecommerce development is changing the technology. Developers are figuring out new ways to deliver online content according to customer demands to improve their sales. Ecommerce development is already attacking their biggest problem, the “search.” The problem with most product searches is one of two things may happen. The first is that when you search for something you get no matches, therefore you have to change your preferences until you come up with something. The second problem that may happen is that you get too many returns on your search with little results of what you were actually looking for. Fuzzy search Developers who are concerned with ecommerce development have come up with “Fuzzy” search. Fuzzy is a more user-friendly product search, it’s the alternative to guided navigation. Fuzzy search technology delivers not only the precise results the searcher has asked for, but also whatever represents the values immediately above or below the search value. For example, if you’re searching for a car online and you put in a certain exterior color, a certain exterior color and a certain amount of miles. The search may come up blank and you, the shopper would have to figure out what field you requested is making the search come up empty. However, with Fuzzy search the values above and below of what you were looking for are shown, therefore, eliminating the guess work. Enriching subscribed content is on way ecommerce development is looking to keep an increasingly sophisticated online consumer engaged. Current e-catalogs mostly require the shopper to be interested in several products in a lifestyle photo room setting. However, the new technology of Shop by Collection incorporates “next generation” technologies to interface around core imaging. This allows the shopper to load the content related to the entire product into the template, so it is only providing one singe-screen instead of multiple screens. Simply put, if you are looking at some lifestyle imagery and hold the mouse over that image, it will shadow all product information relating to that product, such as price and dimensions. Shoppers who want greater visual image can now zoom, color switch, and other imaging functions. From that page the shopper can also drag and drop that item into their shopping cart. Summary Ecommerce development has the idea to move away from the classic point, click, and wait for a new page. Shortening the distance between the shopper and the right product is one of the best ways to shorten the distance to a sale.

Smart retail marketers have always know that the customer is king, but with ecommerce development entering the marketplace, developers soon realized that they are able to find new ways to give shoppers the royal treatment. The competition for shoppers on the internet is fierce. That’s why ecommerce development is changing the technology. Developers are figuring […]

Published: 11-19-2006 | Link To This Entry | Related Entries: eCommerce

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